The Implications for “Strategic Fit” between Partnership Characteristics and Relationship Management as a Source of Alliance Success
نویسندگان
چکیده
Examination of alliance formation and management in the context of ‘fit’ or alignment with individual partner’s organisational strategy, administrative systems, and managerial characteristics still remains unexplored. This conceptual paper argues that the success of alliances depends on the ability of the partners to strategically match/align resources, capabilities, compatibilities and the management of alliance relationship with individual partner’s organisational strategies and processes. A model is proposed and a number of testable hypotheses and propositions have been developed.
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